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This is fundamental, because, according to Copyblogger, 80% of your visitors will read your headline - but only 20% will go on to finish the article. In other words, a great headline isn't just something you wish you could create. It's crucial. Game changing, you could say.
~ Neil Patel
"I have a client that pays me $195k per year to write headlines. Headlines are where I spend more creative effort than any other aspect of my work."
~ Gary Halbert